Every release since then, with the exception of COD WW2, has been part of a notable downward trend. COD's physical sales peak came with Modern Warfare 3, back in 2011.
Picking apart Call of Duty's launch sales is an annual activity - as physical sales are tallied up for the official UK chart, while publisher Activision brings out a press release designed to trumpet its own take.īoxed sales of the publisher's flagship franchise - the metric counted by UK numbers company Chart-Track - have been flagging for years.
