People use several social media channels more in 2018 than they did in 2017, including YouTube (63%), Instagram (61%), Snapchat (58%), and Facebook (52%).Most people use Facebook (82%), YouTube (75%), and Instagram (53%) at least once per week.Nearly everyone (86%) uses social media at least once per day, and 72% use it multiple times per day.People use a variety of social media channels, which tend to differ based on demographic factors such as gender.īusinesses can use this report to learn how customers use social media and how to appeal to them through social networking.
The Manifest surveyed 627 social media users to learn about their social media habits: the channels they prefer, how frequently they use social media, and the mediums they use to access it. Social media is an important part of people’s everyday lives. As people continue to spend more time on social media, that number will only increase.
The average person will spend 5 years of his or her life on social media – more time than they will spend eating, socializing, and grooming.
